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HISTORY

ROSAesROJO makes wellness and prevention accessible for the high-risk cancer population of Hispanic women in North Texas. Their mission is to educate them on the topics of nutrition, physical activity, emotional health, and positive thinking by using Spanish and culturally relevant content.

This has been made possible thanks to our programs:

SURVIVE

A virtual wellness education segment that encourages our community to achieve a healthier lifestyle, which we communicate both on a podcast and YouTube video series.

THE RED WAY

A 20-hour total program that uses in-person group training, 1:1 mentorship sessions, support groups, and virtual resources.

At ROSAesROJO we want our participants to feel safe enough to make health-conscious decisions.

Today, ROSAesROJO is part of the solution to reduce the incidence of cancer among Hispanic women living in North Texas, and nationwide, thanks to wellness education and partnerships with other community organizations (vision 2030).

We focus on women because of the enormous potential they have among their families and communities. The effects of the positive and healthy approach are contagious and impact positively, beyond the physical health issues.

Why so much need for health?

There is much education and information in the United States about wellness, health, and cancer prevention. However, the vast majority of this information is in English and is not adapted to our Hispanic cultural context.

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This has had a profound impact on the physical and emotional health of all Hispanics. We are getting sick, not because we lack the financial resources to take care of ourselves, but because we are not well educated in how to achieve well-being, health and live with an adequate lifestyle.

2018

ROSAesROJO is elected as one of eleven members of the United Way of Dallas Social Innovation Accelerator Program and as a member of the United Way of Tarrant County Kernel Accelerator Program.

United Way of Dallas

KERNEL

"The red way" is a flagship program, offering not only workshops, but also 1: 1 sessions and technological support for participants.

2019

ROSAesROJO received the following recognitions:

Micro Organization of the Year by D CEO Magazine and Communities Foundation of Texas.

SXSW® grants the “ Community Service Award” recognition to Aideé Granados, founder and CEO.

Dallas Business Journal presents the distinction to the founder and CEO of the Minority Business Leader Award, with the distinction of “Community Advocate”.

ROSAesROJO is part of the advisory group at Social Venture Partners Dallas.

This year was crucial for growth and work with other foundations. Funds were received from United Way Dallas, United Way Worldwide, Texas Women's Foundation, North Texas Community Foundation, Communities Foundation of Texas, Hispanic 100, among others.

 

SuperVive, our second “flagship” wellness program, started as a podcast and video series on the platforms Spotify, Apple Podcast, Google Podcast, YouTube, Ivoox, and our website.

 

The First “SuperVive” Run / Walk was held in Bachman Lake Park, with great success for the community and sponsors.

 

Laura Mendivil was invited to join two important fellowships : Mayor's Star Council and Emerging Leaders in Philanthropy.

2020

Year of the pandemic; of challenges, hope and growth.

 

THE RED WAY ™ evolved to be made available 100% online, on the ZOOM platform.

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We began serving Hispanic women from other parts of Texas, and from other states like Virginia and North Carolina. Participants from Mexico, Colombia and Costa Rica also join.

.................................................. ............

We received the first funds from the Government, working with the city of Dallas, to benefit undocumented or refugee families impacted by the COVID-19 pandemic with financial assistance.

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The book In the Heart of Survival was published, with stories from our participants that are intertwined in this narrative of motivation and love of life. The book is distributed in English and Spanish for free, thanks to the support of the Racial Equity grant from the Communities Foundation of Texas.

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The Second Race / Walk “SuperVive” was carried out, in virtual format.

.................................................. ............

Aideé Granados was selected to be part of The Roddenberry Fellowship, a group of activists that works nationally for social justice in minority groups.

2021

2018

ROSAesROJO is chosen as one of the eleven members of the Social Innovation Accelerator Program of the United Way of Dallas and as a member of the Kernel Accelerator Program of the United Way of Tarrant County.

United Way of Dallas

KERNEL

“El Camino Rojo” is constituted as a distinguished program, offering not only workshops, but also 1:1 sessions and technological support for the participants.

2019

ROSAesROJO received the following awards: 

"Micro Category Organization of the Year" by D CEO Magazine and Communities Foundation of Texas.

SXSW® awards the “ Community Service Award” recognition to Aideé Granados, founder and CEO.

The Dallas Business Journal honors the founder and CEO of the Minority Business Leader Award, with the distinction of “Community Advocate”.

ROSAesROJO is part of the group of advisors at Social Venture Partners Dallas.

This year was crucial for growth and work with other foundations. Funds were received from United Way Dallas, United Way Worldwide, Texas Women's Foundation, North Texas Community Foundation, Communities Foundation of Texas, Hispanic 100, among others.  

 

SuperVive, our second “flagship” wellness show, began as a podcast and video series across Spotify, Apple Podcast, Google Podcast, YouTube, Ivoox, and our website.  

 

The First “SuperVive” Run/Walk was held at Bachman Lake Park, with great success for the community and sponsors.

 

Laura Mendivil was invited to be part of two important learning communities ( fellowships ): Mayor's Star Council and Emerging Leaders in Philanthropy. 

2020

Year of the pandemic; of challenges, hope and growth.  

 

The Red Path™ has evolved to be delivered 100% online, on the ZOOM platform. 

........................................................... ............

 

We began serving Hispanic women from other parts of Texas, and from other states like Virginia and North Carolina. Participants from Mexico, Colombia and Costa Rica also join. 

........................................................... ............

We received the first funds from the Government, working with the city of Dallas, to benefit undocumented or refugee families impacted by the COVID-19 pandemic with financial aid. 

........................................................... ............

The book In the heart of survival was published,  with stories of our participants that are intertwined in this narrative of motivation and love of life. The book is distributed in English and Spanish free of charge, thanks to the support of the Racial Equity grant from the Communities Foundation of Texas. 

........................................................... ............

The Second “SuperVive” Race/Walk was held in virtual format. 

........................................................... ............

Aideé Granados was selected to be part of The Roddenberry Fellowship, a group of activists that works nationally for social justice in minority groups.

2019