OUR MISSION
ROSAesROJO delivers health and well-being education to Hispanic women and their families in the U.S. by creating positive health communities where culturally tailored and accessible chronic disease prevention programs are at the center.
We use four pillars to drive equitable whole health behavioral change: Nutrition, Mental Health, Physical Activity, and Empowered Health.
OUR
VISION
ROSAesROJO dismantles income, language, and education barriers to health and well-being for Hispanic women and their families in the U.S. We are leading Hispanics to live healthier lives and reduce the incidence of chronic diseases among them.
We are leading Hispanics to live healthier lives and reduce the incidence of chronic diseaseS.
THE NEED
There are nearly 63M Hispanics in the US (PRC, 2023). When Hispanics do access care, their cultural context and home language are often not considered, entrenching existing health inequities.
We have identified four social determinants of health to accessing quality health care and wellness education in our communities:
1. LANGUAGE
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81% of Hispanic adults in the United States prefer health professionals who speak Spanish.
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Only 7% of doctors in the USA and 9% of health professionals are Hispanic.
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Sometimes Hispanics rely on their children as interpreters.
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Almost 50% of Hispanics say they are unhealthy because they do not understand health instructions due to cultural and language differences.
(PRC, 2022)
2. SOCIAL CAPITAL
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Numerous Hispanic immigrants confront obstacles and threats beyond their control.
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Hispanic immigrants, particularly women, experience greater social isolation and loneliness than U.S.-born Hispanics and other groups, resulting in increased rates of adverse health outcomes.
(CDC, 2021)
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Loneliness increases the chances of premature death by 20%: About the same effect as obesity.
(The Guardian, 2016)
3. INCOME
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25% of Hispanics in the United States live below the poverty line.
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20% do not have health insurance; More than double that of their white peers.
(KFF, 2021)
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Legal status can be a barrier to higher income and financial stability.
(CMS, 2019)
4. CULTURE
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Fear and shame are beginning to be considered social determinants of health.
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Fear due to situations such as immigration status, language barrier, etc.
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Embarrassment due to cultural prejudices regarding medical check-ups and conversations considered taboo.
(NLM, 2017)
These barriers are causing:
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Six in ten Americans live with at least one chronic disease, like heart disease and stroke, cancer, or diabetes. These and other chronic diseases are the leading causes of death and disability in America, and they are also a leading driver of healthcare costs. (CDC, 2023)
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Among all the causes of mortality and morbidity that affect the well-being of Hispanics in the US, the leading one is cancer. (ACS, 2022)
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Hispanic adults have a 70% higher likelihood of receiving diagnosis of diabetes compared to non-Hispanic white adults. (OMH, 2018)
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45.6% of Hispanic adults are obese. (CDC, 2021)
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39% of Hispanic adults in the United States have high blood pressure. (CDC, 2021)
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Suicidal thoughts reached 23% among Hispanics, compared to 5% among African Americans and 5% among whites. (CDC, 2021)
THE GOOD NEWS:
Lifestyle choices and whole health behavioral changes account for 34% of a person's health; 47% depend on SDoH, and the rest is clinical treatments and environment related. (Hood, 2016)
There is POWER in our hands!
SUPERVIVE
SuperVive Comunidad is an application with asynchronous and synchronous content, creating a virtual community to empower the health and well-being of Hispanic women and their families around the world.
SuperVive Comunidad is available on the App Store and Google Play. Our goal is to be the reference application for well-being and prevention among Hispanics.
THE ROJO WAY
ROSAesROJO's El Camino Rojo program provides direct health and wellness education designed to prevent chronic diseases, in person or online, 100% in Spanish and culturally relevant, primarily for Hispanic women.
The Red Road focuses on breaking down complex topics into simple, practical ideas and building positive networks of support. Our messages always maintain a positive tone, focusing on solutions and emphasizing the importance of understanding what we can control and change.
Download SuperVive Comunidad: